Electric violinist Linzi Stoppard launches Micromax in Moscow…
Linzi and her coveted electric string group FUSE were chosen to launch the world’s fastest growing electronics company – Micromax. Starting for meagre beginnings Micromax now has a turover in excess of $1 billion dollars in less than 4 years.
Electric violinist Lizni Stoppard and Fuse launcing Micromax in Moscow…
Co-founder Rahul Sharma says Micromax wants to take “Russia by storm” and is aiming to capture more than 10 percent of the market in about three years.
Industry analysts are sceptical about these ambitious targets. “Compared with the rivals, the prices of Micromax devices are fairly attractive, with comparable technical specifications,” says Maksim Kalyagin, an analyst with Finam, a capital management company. “But there is fierce competition in the bottom segment of the market.”
Kalyagin reckons that the Indian brand can achieve long-term success only if its products can offer a good balance between price, quality and performance.
Linzi Stoppard and Fuse put on a stunning show to launch Micromax to the Russian media…
VVP Group has been chosen as the exclusive Micromax distributor in Russia. The company had previously been a distributor for Nokia.
Sales of Micromax devices will begin in Russia in early February via independent retail networks that have partnership deals with VVP. Given the distributor’s good record with Nokia, its cooperation with the Indian company also appears to have bright prospects.
The Indian handset maker is also working closely with the Russian telecommunication giant MTS. “The beginning of our cooperation in Russia naturally follows from our cooperation in India,” says Elena Kouznetsova, Micromax’s chief manager for marketing.
Information about FUSE:
The Gold Standard * BAFTA Nominated * Award Winning * World Record Breaking * International Electric Violinists
Electric violinist Linzi Stoppard and her famed violin duo FUSE have been setting the benchmark for a new bread of violinists. Not satisfied with being another classical cross-over cliche Linzi and FUSE have brought a fresh, vribrant and much needed new approach to what is largely considered to be a classical instrument – Linzi and FUSE are re-writing the rule book.
With their contemporary productions of hit records, the bling they bring to their perforamances with their exlcusive million dollar Swarovski Crystal violins, FUSE is a force to be reckoned with. They recently raised the bar even higher with their new exclusive – the word’s first ever 24-carat golden violins made in collaboration with British jewellery designer Theo Fennell and bespoke violin manufacturer Bridge…
Linzi Stoppard and Ben lee performing at Micromax Moscow launch with their exclusive million dollar Swarovski crystal violins…